My role
User discovery, journey mapping, product design, and MVP roadmapping.
Focus
Trust, sitter discovery, booking flows, and communication.
Overview
Designed an end-to-end marketplace helping cat owners discover trusted sitters through streamlined booking, messaging, and real-time updates.
The problem
Finding trustworthy cat sitters is surprisingly difficult. Existing platforms prioritize dogs, provide limited transparency, and require fragmented communication.
Discovery
Interviewed cat owners, mapped booking journeys, identified trust as the biggest pain point, and prioritized communication and transparency.
The solution
Designed onboarding, sitter discovery, messaging, booking, payments, and reviews around verified profiles and real-time updates.
MVP roadmap
Phased booking, messaging, profiles, ratings, payments, notifications, subscriptions, AI recommendations, and recurring bookings.